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Product image 1 of True Crime Fairy Tales The Three Little Pigs, a board book for ages 0+, by Make Believe Ideas.

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Product image 1 of Never Touch a Noisy Chicken!, a board book for ages 0+, by Make Believe Ideas.

Never Touch Series

Our global bestselling series of bumpy, wiggly, silicone-touch books!

View collection

London Zoo, a ZSL conservation Zoo

London Zoo, a ZSL conservation Zoo

This exciting partnership between London Zoo, part of ZSL – the global science-led conservation charity, and Make Believe Ideas combines our passion to inspire, educate, and bring joy to the next generation of animal lovers.

View collection

Product image 1 of Sensory Snuggables Small Plush Fox, a pack for ages 0+, by Make Believe Ideas.

Plush Toys

Meet our cuddly plush friends, bursting with vibrant colours and fun textures.

View collection

Product image 1 of Lights Out, Little Bear!, a board book for ages 3+, by Make Believe Ideas.

New Releases

The latest products for our curious little readers.

View collection

Product image 1 of Sensory Snuggables Small Plush Fox, a pack for ages 0+, by Make Believe Ideas.

Sensory Snuggables

Snuggle up with our soft, textured plush pals!

View collection

Product image 1 of True Crime Fairy Tales The Three Little Pigs, a board book for ages 0+, by Make Believe Ideas.

True Crime Fairy Tales

Classic fairy tales with a quirky twist, retold with mystery, mischief, and lots of interactive flaps!

View collection

Product image 1 of The Very Hungry Worry Monsters, a pack for ages 3+, by Make Believe Ideas.

The Very Hungry Worry Monsters

Our friendly, lovable monsters who gobble up worries and help little ones navigate their emotions.

View collection

Product image 1 of Big Stickers for Toddler Hands: Dinosaurs, a sticker activity book for ages 2+, by Make Believe Ideas.

10 for £10 Activity Books

Buy 10 activity books for only £10! Your discount will be applied automatically at the checkout.

View collection

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