Meet the Worry Monster

A comforting friend for back‑to‑school worries!

Help little ones face first-day nerves, new classes and big feelings with The Worry Monsters. Simply write down a worry, pop it in, zip it away and help children feel ready for the new school term.

Sale ends 3rd September 2026.

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years

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years

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years

Welcome aboard the
big red bus.

Our Big Red Bus has become a true stamp of approval. Every toy, book, and activity we make is road tested by kids and approved by parents, ensuring that our products are as durable, delightful, and imaginative as the adventures waiting inside.

When you see the Big Red Bus seal, you know you’re getting something special tried, tested, and loved by families.

Imagine, explore, create!

Storytime with
Hannah

Join Hannah as she shares magical story time moments from your favourite Make Believe books.

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Make Believe Ideas’
Blog

From Tips and Tricks, to news and upcoming events—keep up to date with everything Make Believe!

Read our Tips & Tricks

Downloadable
Activities

We have created lots of FREE downloads to keep the kids occupied! Colouring, crafts, recipes and more!

Browse Activities
Explore our story

What are our make
believers
saying?