Welcome to the world
of make believe!
We love bringing stories to life, sparking creativity, and making reading an exciting adventure for every child.
Welcome aboard the
big red bus.
Our Big Red Bus has become a true stamp of approval. Every toy, book, and activity we make is road tested by kids and approved by parents, ensuring that our products are as durable, delightful, and imaginative as the adventures waiting inside.
When you see the Big Red Bus seal, you know you’re getting something special tried, tested, and loved by families.
Browse our latest products.
Never Touch a Grumpy Bunny . . . on an Easter Mission!
Squishy Friends: Easter Cuties Activity Book
My Fierce and Fuzzy Animal Backpack
On-the-Go Toy and First Colours Book Gift Set
On-the-Go Toy and First Numbers Book Gift Set
On-the-Go Toy and Cutie Fruities Book Gift Set
My First Sensory Fox and Blankie Gift Set
Never Touch a Dinosaur: 10 Hungry Dinos
Squishy Friends: Christmas Cuties Activity Book
OUT OF STOCK
The Very Hungry Worry Monsters Kind-o-meter
Dress up Fashion Dolls Pack (with gems)
Dress Up Fashion Dolls Snack Planet
Dress Up Fashion Dolls Fairy Universe
Dress Up Fashion Dolls Animal Party
Fierce and Fabulous Dinosaurs Activity Book
Farmyard Fun Sticker Activity Case
True Crime Fairy Tales Jack and the Beanstalk
Imagine, explore, create!
Storytime with
Hannah
Join Hannah as she shares magical story time moments from your favourite Make Believe books.
Watch Now
Make Believe Ideas’
Blog
From Tips and Tricks, to news and upcoming events—keep up to date with everything Make Believe!
Read our Tips & Tricks
Downloadable
Activities
We have created lots of FREE downloads to keep the kids occupied! Colouring, crafts, recipes and more!
Browse Activities
What are our make
believers saying?
Let customers speak for us
Very soft and cute. It's a lovely gift for my friend who is expecting
Such a cool idea having the book fold out into a sensory play mat! My nephew loves this for his tummy time.
Gorgeous illustrations and a really unique pop out feature. My nephew loves it.
Alot bigger than I expected but really lovely excellent value
Found your site by chance but so happy I did lovely items for babies and very reasonable priced
Lovely pink bunny for my new granddaughter its her favourite toy and very reasonable price very happy with my purchase
Squigy, sittable and perfect for cuddles the crinkly book is a bonus!
These pop up books are great, first arrived damaged from the factory but was replaced rally quicky
Lovely well made bear, delivered within days. Would recommend this company
