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London Zoo, a ZSL conservation Zoo

London Zoo, a ZSL conservation Zoo

This exciting partnership between London Zoo, part of ZSL – the global science-led conservation charity, and Make Believe Ideas combines our passion to inspire, educate, and bring joy to the next generation of animal lovers.

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Never Touch a Tiger! Jigsaw (9781800583115) by Make Believe Ideas

Never Touch Series

Our global bestselling series of bumpy, wiggly, silicone-touch books!

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Squish and Snugg Highland Cow – ISBN 9781836426608 – product front image

New Releases

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Squish and Snugg On The Go Strawberry (9781836424475) by Make Believe Ideas

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Squish and Snugg On The Go Strawberry (9781836424475) by Make Believe Ideas

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Snuggle up with our soft, textured plush pals!

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True Crime Fairy Tales Little Red Riding Hood (9781836421047) by Make Believe Ideas

True Crime Fairy Tales

Classic fairy tales with a quirky twist, retold with mystery, mischief, and lots of interactive flaps!

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The Very Hungry Worry Monsters (9781789479843) by Make Believe Ideas

The Very Hungry Worry Monsters

Our friendly, lovable monsters who gobble up worries and help little ones navigate their emotions.

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10 for £10 Activity Books

Buy 10 activity books for only £10! Your discount will be applied automatically at the checkout.

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Trending Searches

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Save more with our hand-picked bundles! Discover brilliant combinations of children’s books, activities and gifts, grouped together to offer even better value. Whether you’re looking for storytime favourites, activity books or a ready-made gift, our bundles make it easy to find something little readers will love.

View collection

London Zoo, a ZSL conservation Zoo

London Zoo, a ZSL conservation Zoo

This exciting partnership between London Zoo, part of ZSL – the global science-led conservation charity, and Make Believe Ideas combines our passion to inspire, educate, and bring joy to the next generation of animal lovers.

View collection

Never Touch a Tiger! Jigsaw (9781800583115) by Make Believe Ideas

Never Touch Series

Our global bestselling series of bumpy, wiggly, silicone-touch books!

View collection

Squish and Snugg Highland Cow – ISBN 9781836426608 – product front image

New Releases

The latest products for our curious little readers.

View collection

Squish and Snugg On The Go Strawberry (9781836424475) by Make Believe Ideas

Plush Toys

Meet our cuddly plush friends, bursting with vibrant colours and fun textures.

View collection

Squish and Snugg On The Go Strawberry (9781836424475) by Make Believe Ideas

Sensory Snuggables

Snuggle up with our soft, textured plush pals!

View collection

True Crime Fairy Tales Little Red Riding Hood (9781836421047) by Make Believe Ideas

True Crime Fairy Tales

Classic fairy tales with a quirky twist, retold with mystery, mischief, and lots of interactive flaps!

View collection

The Very Hungry Worry Monsters (9781789479843) by Make Believe Ideas

The Very Hungry Worry Monsters

Our friendly, lovable monsters who gobble up worries and help little ones navigate their emotions.

View collection

10 for £10 Activity Books

Buy 10 activity books for only £10! Your discount will be applied automatically at the checkout.

View collection

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