Protecting Your Privacy

Here at Make Believe Ideas, we know how important personal information is and we are 100% committed to protecting the privacy and security of you and your information. All of us at Make Believe Ideas use internet sites and we expect our information to be treated fairly and respectfully. Because of this, we don’t want to take your security lightly and will do everything we can to make sure you feel happy and safe using our services.

Below we have outlined what information we collect, how we use it and how it is stored. We hope this is clear and puts your mind at ease! If you have any questions or concerns, drop us a line at

How we use your Information

We collect and use your information in a variety of different ways. Below shows you what we use your information for –

Your name and contact details

How we use your name & contact details Why?
Deliver your purchases to you If we don’t have your name and contact details, it’s tricky for us to post your orders!
Sending you information by email such as new products, discounts and offers We only do this with your permission, but we would love to keep in touch with you, and who knows what offers we may send you.
Fraud prevention and detection To prevent and detect fraud against you or Make Believe Ideas – rare, but we have to do this.
Finding out what you and other customers are loving We want to provide products that you love! Collecting this information helps us create products that you would want to buy.

Your date of birth

How we use your date of birth Why?
Send you birthday offers If you’ve opted-in to receive updates and offers from us, we may use your date of birth to send you offers on your birthday.
Fraud prevention and detection To prevent and detect fraud against you or Make Believe Ideas – rare, but we have to do this.

Your gender

How we use your gender Why?
Data analysis We use this so we can see what books you love.
Send you offers If you’ve opted-in to receive updates and offers from us, we may use your gender to send you offers on mothers’ and fathers’ day, and other gender specific celebrations.

Your payment information

How we use your payment information Why?
Take payment and give refunds All payment information is processed by PayPal and is not stored by Make Believe Ideas.
Fraud prevention and detection To prevent and detect fraud against you or Make Believe Ideas – rare, but we have to do this.

Your contact history with us

This includes phone calls, emails and social media correspondence that we’ve had with you.

How we use your contact history Why?
Provide customer service We want to provide the best service for you and storing your contact history with us means we can provide this.
Train our staff To be able to provide the best service we can, we use your contact history with us to train our staff and further improve our services to you.

Purchase history and saved items

This includes what you’ve bought from us and also what you’ve stored in your basket.

How we use your purchase history and saved items Why?
Sell you stuff If you can’t put items in your basket then you can’t buy them!
Provide customer service support and handle returns To be able to provide a great service, this information is really helpful for us to store.
Remind you of items in your basket Sometimes you’re halfway through placing and order and the phone rings and you forget all about your order. If you have items left in your basket, we may send you a reminder.
Finding out what you and other customers are loving We want to provide products that you love! Collecting this information helps us create products that you would want to buy.

Information about your phone or laptop and how you are using our website

When you browse our site, we collect information such as browser type, language preference, referring site, time and date and the IP addresses for logged in users.

How we use information about your phone or laptop and how you use our website Why?
Improve our website and your browsing experience (such as setting language and currency) To give you the best browsing experience.
Protect our website To prevent and detect fraud against you or Make Believe Ideas and to meet our legal obligations about looking after your data.

Your responses to surveys, competitions and promotions

How we use your responses to surveys, competitions and promotions Why?
Run the survey, competition or promotion and to contact you afterwards If we can’t use your entry, you can’t win! If we can’t contact you, we can’t let you know you’ve won!

We understand that you may not want to give us any of this personal information and we totally respect that. However, please be aware that if you do not then you may not be able to buy from the site or receive the best overall customer experience.


We may collect statistics about how you use our website. We may display this information publicly or provide it to others. However, we will not disclose personally-identifying information other than as described below.

Sharing your Information

We do not and will never sell or rent any of your personal data to any third party. We respect and value your personal information and will only share it with people who need to know to improve your customer experience but it will never be sold. This is our promise to you.

That being said, we do share your information with the following people as part of us providing our services to you:

  • We supply your information to employees, contractors and affiliated organisations that –
    • need to know that information in order to process it on Make Believe Ideas Ltd behalf or to provide services available at Make Believe Ideas Ltd websites.
    • have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Make Believe Ideas Ltd websites, you consent to the transfer of such information to them.
  • We disclose personal information in response to a subpoena, court order or other governmental request, or when Make Believe Ideas Ltd believes in good faith that disclosure is reasonably necessary to protect the property or rights of Make Believe Ideas Ltd, third parties or the public at large.

We may provide third parties with aggregated by anonymised information and analytics about our customers and, before we do so, we will make sure that it does not identify you.

Marketing Emails

We would love to keep you up to date with everything that is happening at Make Believe Ideas such as new products, events or offers. If you have said we can, we’ll send you marketing messages by email. All of our email chains are sent through MailChimp. Your personal information is stored securely by MailChimp.

Stopping Marketing Emails

You can stop receiving marketing emails from us at any time
You can do this:

  • By clicking on the ‘unsubscribe’ link in any email
  • By contacting us

Please be aware that it may take several days for you to be removed from our list and you may still end up receiving emails from us in that time. We can only apologise for the delay and we hope this will be a quick process!

Keeping your Information

We will only hold your information for as long as you are a customer. If you haven’t logged onto our website for three years we will delete your information from our systems. Pending orders, failed orders and cancelled orders will also be deleted after 3 years. If you no longer wish to be a customer, you can also contact our team and request for us to delete all the information we have on you.

If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms & Conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.

Business Transfers

If Make Believe Ideas Ltd, or substantially all of its assets, were acquired, or in the unlikely event that Make Believe Ideas Ltd goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Make Believe Ideas Ltd may continue to use your personal information as set forth in this policy.


Advertisements appearing on any of our websites may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by Make Believe Ideas Ltd and does not cover the use of cookies by any advertisers.


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Make Believe Ideas Ltd uses cookies to help us identify and track visitors, their usage of Make Believe Ideas Ltd website, and their website access preferences. Make Believe Ideas Ltd visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Make Believe Ideas Ltd websites, with the drawback that certain features of Make Believe Ideas Ltd websites may not function properly without the aid of cookies. Plugins such as WooCommerce and Google Analytics on our website also use cookies for analytics and to enhance the user experience.

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

Your Rights

You have a lot of rights relating to your personal information:

  • The right to be informed about how your personal information is being used (that’s what this page is for!).
  • The right to access the information we hold about you.
  • The right to request the correction of inaccurate personal information we hold about you.
  • The right to request that we delete your data, or stop processing it or collecting it, in some circumstances.
  • The right to stop direct marketing messages (you can click subscribe at the bottom of any email from us or contact us at any time), and to withdraw consent for other consent-based processing at any time
  • The right to request that we transfer or port elements of your data either to you or another service provider
  • The right to complain to your data protection regulator – the UK, the information Commissioner’s Office

If you want to exercise your rights, have a complaint, or just have questions, please contact us.

Changes to How we Protect Your Privacy

We may change this page from time to time to reflect how we are processing your data. If we make significant changes, we will make that clear on the Make Believe Ideas website or other Make Believe Ideas services or by some other means of contact such as email so that you are able to review the changes before you continue to use Make Believe Ideas.